10 Best AI Tools for Business That Actually Work to Boost Your Marketing

Artificial intelligence is no longer just a buzzword. For many business owners, AI tools have become essential for driving real results, especially in marketing. But with so many options available, it’s hard to know which tools truly deliver value and which are just hype. This post highlights 10 AI tools that business owners genuinely rely on to boost their marketing efforts and grow their businesses.

If you’re looking for the best AI tools for business that actually work, this list will help you find solutions that improve efficiency, increase engagement, and generate measurable outcomes.

Image caption: AI marketing analytics dashboard providing clear insights for business growth

1. Jasper AI – Content Creation Made Easy

Jasper AI is a powerful writing assistant that helps businesses create high-quality marketing content quickly. Whether you need blog posts, social media captions, or email newsletters, Jasper uses natural language processing to generate clear, engaging text.

Key features:

• Supports multiple languages

• Offers templates for different content types

• Integrates with popular platforms like WordPress and HubSpot

  
  

Benefits: Jasper saves time and reduces writer’s block, allowing marketers to focus on strategy rather than drafting every word.

2. HubSpot AI – Smarter Customer Relationship Management

HubSpot’s AI tools enhance its CRM platform by automating tasks like lead scoring, email personalization, and predictive analytics. This helps businesses target the right customers with tailored messages.

Key features:

• Automated email workflows

• Predictive lead scoring

• AI-powered chatbots for customer support

  
  

Benefits: HubSpot AI improves customer engagement and increases conversion rates by delivering the right message at the right time.

3. Canva’s Magic Write – AI-Powered Design and Copy

Canva’s Magic Write combines design and AI-generated text to help businesses create marketing materials faster. It suggests headlines, captions, and even entire paragraphs based on your input.

Key features:

• AI text generation within design projects

• Easy drag-and-drop interface

• Extensive library of templates and images

  
  

Benefits: This tool helps small businesses produce professional-looking marketing content without needing a graphic designer or copywriter.

4. SEMrush – AI for SEO and Competitive Analysis

SEMrush uses AI to analyze keywords, track competitors, and optimize website content for search engines. It provides actionable insights that help businesses improve their online visibility.

Key features:

• Keyword research with AI suggestions

• Competitor traffic analysis

• SEO audit and site health monitoring

  
  

Benefits: SEMrush helps businesses attract more organic traffic by focusing on the most effective SEO strategies.

5. Drift – Conversational Marketing with AI Chatbots

Drift offers AI-powered chatbots that engage website visitors in real time. These chatbots qualify leads, book meetings, and provide instant answers to common questions.

Key features:

• Real-time visitor engagement

• Lead qualification and routing

• Integration with CRM and email marketing tools

  
  

Benefits: Drift increases lead capture and speeds up the sales process by automating initial conversations.

6. Lumen5 – Video Marketing Made Simple

Lumen5 uses AI to turn blog posts and articles into engaging videos. This helps businesses reach audiences on platforms where video content performs best.

Key features:

• Automatic video creation from text

• Customizable templates and branding

• Access to a large media library

  
  

Benefits: Lumen5 saves time and expands marketing reach by making video content creation accessible to non-experts.

7. Mailchimp’s AI Tools – Smarter Email Campaigns

Mailchimp integrates AI to optimize email marketing campaigns. It predicts the best times to send emails, segments audiences, and personalizes content.

Key features:

• Send-time optimization

• Audience segmentation based on behavior

• AI-generated subject lines

  
  

Benefits: These features improve open rates and click-through rates, making email marketing more effective.

8. Crayon – Competitive Intelligence Powered by AI

Crayon tracks competitors’ digital footprints and uses AI to analyze changes in their marketing strategies. This helps businesses stay ahead by adapting quickly.

Key features:

• Real-time competitor tracking

• AI-driven market insights

• Alerts on competitor activity

  
  

Benefits: Crayon enables businesses to respond faster to market changes and refine their marketing tactics.

9. Phrasee – AI for Email and Social Media Copywriting

Phrasee uses AI to generate marketing copy that resonates with audiences. It focuses on email subject lines, push notifications, and social media posts.

Key features:

• Natural language generation tailored to brand voice

• A/B testing to find best-performing copy

• Integration with major marketing platforms

  
  

Benefits: Phrasee helps increase engagement by crafting messages that connect with customers.

10. Adext AI – Automated Ad Campaign Optimization

Adext AI manages and optimizes digital ad campaigns across platforms like Google Ads and Facebook Ads. It uses machine learning to allocate budget to the best-performing ads.

Key features:

• Continuous campaign optimization

• Audience targeting improvements

• Detailed performance reports

  
  

Benefits: Adext AI maximizes return on ad spend by focusing resources on ads that deliver results.

Share Your Experience

Have you tried any of these AI tools? Or do you have other favorites that help your business grow? Share your experiences and recommendations in the comments below. Your insights could help fellow business owners find the right tools to boost their marketing.

If you’re active in communities like r/smallbusiness, r/digital_marketing, or r/Entrepreneur, consider sharing this list to spark a conversation about AI tools that deliver real value.